Guide to Jalisco, Mexico: What to Do in Jalisco

Jalisco, Mexico, is a state that truly embodies the essence of Mexican culture and tradition. From its lively cities and charming small towns to its picturesque coastlines and majestic highlands, Jalisco offers a diverse range of experiences, making it a captivating destination for travelers. Often considered the heartland of Mexico, Jalisco is the birthplace of mariachi music, Tequila, and the iconic charro culture. It's a place where old traditions blend seamlessly with modern life, providing a unique atmosphere that is both vibrant and welcoming.

Whether you're looking to explore bustling urban centers like Guadalajara, relax by the serene waters of Lake Chapala, venture into the agave fields where Tequila was born, or unwind on the sun-soaked beaches of Puerto Vallarta, Jalisco has something for everyone. This guide will take you through the best things to do in Jalisco, from cultural highlights and natural wonders to culinary delights and off-the-beaten-path adventures.

Explore the Cultural Riches of Guadalajara

As the state capital and the second-largest city in Mexico, Guadalajara is Jalisco's cultural and economic hub. Known as the "Pearl of the West," this city offers a dynamic blend of tradition and modernity. Guadalajara thrives on its rich cultural heritage, which is evident in its vibrant music scene, historic architecture, bustling markets, and renowned festivals.

One of the best places to start exploring Guadalajara is the Centro Histórico. Here, you'll find the majestic Catedral de Guadalajara. This stunning neo-Gothic cathedral stands as a symbol of the city. Just a short walk away is the Teatro Degollado. This beautiful 19th-century theater hosts everything from opera and ballet to contemporary performances. The nearby Plaza de Armas and Rotonda de los Jaliscienses Ilustres are perfect spots for a leisurely stroll and provide a glimpse into the city's colonial past.

The Instituto Cultural Cabañas is a must-visit for those interested in the arts. This UNESCO World Heritage site is home to an impressive collection of murals by José Clemente Orozco, one of Mexico's most famous muralists. The murals powerfully depict Mexican history and culture and offer an immersive experience of the country's artistic heritage.

Guadalajara is also known for its lively markets, where you can find everything from fresh produce and traditional crafts to delicious street food. The Mercado Libertad (San Juan de Dios) is the largest indoor market in Latin America. It is a fantastic place to experience local life, sample traditional dishes like tortas ahogadas (drowned sandwiches) and birria (a flavorful meat stew), and shop for souvenirs.

The city's cultural calendar is packed with events, including the Guadalajara International Film Festival and the Guadalajara International Book Fair (FIL), the largest book fair in the Spanish-speaking world. These events attract artists, writers, and filmmakers from around the globe, making Guadalajara a vibrant hub of creativity and intellectual exchange.

Discover the Magic of Tequila

No trip to Jalisco would be complete without a visit to the town of Tequila, the birthplace of Mexico's most famous spirit. About an hour's drive from Guadalajara, Tequila is surrounded by rolling fields of blue agave, the plant from which Tequila is made. This charming town is a great place to learn about the tequila-making process and a fantastic destination to experience authentic Mexican hospitality.

The best way to explore Tequila is by taking a guided tour of one of the many distilleries, such as Jose Cuervo or Sauza. These tours provide a comprehensive look at tequila production, from the harvesting of the agave piñas to the distillation and aging processes. Most tours include tastings of different varieties of Tequila, from the young and fiery blanco to the smooth and complex añejo, giving visitors a deeper appreciation of the craft behind this iconic drink.

Beyond the distilleries, Tequila is a picturesque town with cobblestone streets, vibrant plazas, and colorful colonial architecture. The Plaza Principal is the city's heart, where you can relax under the shade of trees, listen to live mariachi music and enjoy a refreshing Paloma (a cocktail made with Tequila, lime juice, and grapefruit soda). Don't miss the Museo Nacional del Tequila, which offers insights into tequila production's history and cultural significance in Mexico.

For a unique experience, consider taking the Tequila Express or the Jose Cuervo Express, two train tours that depart from Guadalajara and offer scenic views of the agave fields, live entertainment, and plenty of tequila tastings along the way. It's a fun and immersive way to enjoy the journey to Tequila and learn more about this beloved Mexican spirit.

Unwind by the Shores of Lake Chapala

For those seeking tranquility and natural beauty, visiting Lake Chapala, Mexico's largest freshwater lake, is a must. Located just an hour south of Guadalajara, Lake Chapala is a popular destination for retirees, artists, and nature lovers. The lake is known for its mild climate, stunning sunsets, and charming lakeside towns, making it a perfect place to relax and recharge.

The town of Ajijic is one of the most popular spots around Lake Chapala. With its cobblestone streets, vibrant murals, and artistic solid community, Ajijic offers a bohemian vibe that attracts visitors worldwide. The town's Wednesday Farmers Market is a great place to sample local produce, browse artisan crafts, and enjoy live music. The Malecón (lakeside promenade) is perfect for a leisurely walk or bike ride, offering beautiful views of the lake and surrounding mountains.

Nearby, the town of Chapala offers a more traditional Mexican experience. Its lively central plaza, bustling markets, and lakeside promenade provide a glimpse into local life. Chapala is also home to the Chapala Yacht Club and several waterfront restaurants where you can enjoy fresh seafood while enjoying the views.

Lake Chapala is also an excellent destination for outdoor activities. The surrounding mountains offer hiking trails with panoramic views, and the lake itself is ideal for kayaking, boating, and bird-watching. Whether you're looking for a peaceful escape or a bit of adventure, Lake Chapala has something to offer.

Relax on the Beaches of Puerto Vallarta

On the Pacific coast of Jalisco lies Puerto Vallarta, a sun-soaked beach town known for its stunning coastline, charming old town, and lively nightlife. Puerto Vallarta is where the lush Sierra Madre mountains meet the ocean, creating a dramatic and beautiful landscape perfect for relaxation and adventure.

The Zona Romántica, or Romantic Zone, is the heart of Puerto Vallarta's old town. Here, you'll find cobblestone streets lined with colorful houses, boutique shops, and family-run restaurants serving delicious local dishes. Walking along the Malecón, the city's iconic oceanfront promenade is a must-do activity. The Malecón is dotted with sculptures, street performers, and art galleries, making it a lively spot for tourists and locals.

For beach lovers, Puerto Vallarta offers a variety of options. Playa de los Muertos, located in the Zona Romántica, is one of the most popular beaches, known for its lively atmosphere, beachfront bars, and water sports. For a more secluded experience, head to Playa Conchas Chinas or boat to Las Caletas. This private beach offers a more intimate and tranquil setting.

Puerto Vallarta is also a hub for water-based activities. You can go snorkeling or diving in the clear waters of the Marietas Islands, famous for their hidden beach and abundant marine life. For a unique adventure, consider a day trip to Yelapa, a charming fishing village accessible only by boat, where you can hike to a waterfall, relax on a quiet beach, and enjoy fresh seafood.

Beyond the beach, Puerto Vallarta offers a vibrant arts and food scene. The city hosts a monthly Art Walk, where galleries open their doors to showcase local and international artists. The culinary scene is equally impressive, combining traditional Mexican flavors and international cuisine. From street tacos and seafood ceviche to high-end dining experiences, Puerto Vallarta caters to all tastes and budgets.

Embrace the Adventure in the Sierra Madre Mountains

The Sierra Madre Mountains in Jalisco offer a stunning backdrop for outdoor activities for those who love nature and adventure. The region is known for its diverse ecosystems, from lush jungles and waterfalls to high-altitude pine forests, making it a paradise for hikers, bird watchers, and adventure seekers.

The town of Talpa de Allende is a great starting point for exploring the Sierra Madre. Known for its pilgrimage route to the Basilica of Our Lady of the Rosary, Talpa is a charming mountain town with a peaceful atmosphere and stunning natural surroundings. The nearby Sierra de Manantlán Biosphere Reserve is a UNESCO-designated area that offers hiking trails, bird-watching opportunities, and a chance to see rare wildlife species.

For a more adrenaline-fueled adventure, head to San Sebastián del Oeste. This former mining town has retained much of its colonial charm. The city is surrounded by forests and mountains, offering excellent opportunities for hiking, ATV tours, and horseback riding. Climbing to the top of La Bufa Hill provides panoramic views of the Sierra Madre. It is an unforgettable experience for nature lovers.

Another unique experience in the Sierra Madre is the Huichol Route. This cultural journey takes you through the indigenous communities of the Huichol people. This route offers an opportunity to learn about Huichol traditions, art, and spirituality, providing a deeper understanding of Jalisco's cultural richness.

Savor the Flavors of Jalisco

Jalisco's culinary scene is another highlight that deserves attention. The state's cuisine is known for its bold flavors and traditional dishes passed down through generations. From street food to fine dining, Jalisco offers a rich array of gastronomic experiences that delight any food lover.

One of Jalisco's most famous dishes is birria, a slow-cooked stew made from goat or beef marinated in a blend of spices. Often served with tortillas, lime, and salsa, birria is a staple at local markets and restaurants. Tortas ahogadas (drowned sandwiches) are another must-try dish unique to Guadalajara. These sandwiches are made with crusty bread filled with pork and "drowned" in a spicy tomato sauce, creating a deliciously messy but satisfying meal.

For seafood lovers, the coastal regions of Jalisco, particularly Puerto Vallarta, offer a bounty of fresh catches, from ceviche and grilled fish to pulpo a la parrilla (grilled octopus). Street food is also a big part of Jalisco's culinary culture, with vendors serving everything from tacos al pastor to elotes (grilled corn on the cob).

No culinary tour of Jalisco would be complete without sampling its most famous export: Tequila. Many local restaurants and bars offer tequila tastings paired with traditional dishes, showcasing how this iconic spirit complements the rich flavors of the region's cuisine.

Discover the Heart of Mexico in Jalisco

Jalisco is a destination that offers a bit of everything—cultural treasures, natural beauty, vibrant cities, charming towns, and a deep sense of tradition. Whether you're exploring the bustling streets of Guadalajara, sipping Tequila in the city that bears its name, relaxing by the serene waters of Lake Chapala, or soaking up the sun in Puerto Vallarta, you'll find that Jalisco captures the heart and soul of Mexico in a way that few places can. It's a place where history, culture, adventure, and hospitality unite to create an unforgettable experience for every traveler.